The IT division of UPITA has created a mobile app for its customers: uWand. It has been designed with a simple rule in mind: 80/20. For 6 month, a team of 40 people working at UPITA had interviewed more than 10000 people. After having identified the most useful functionalities a mobile application for public transportation should have, they designed something that was targeting the pain points of the people taking the bus. The top 5 pain points were the first features to be implemented.
A team of specialists conducted further interviews with business owners along the bus lines, in order to make partnerships, from the simple bar owner selling bus tickets to the shop that stayed open till the last bus on the line passed. Every party involved should benefit from the partnerships.
Major cities all over the world have already implemented such partnerships, like the mini-libraries in the Madrid subway, or the micro transit providers. The value of the endeavor is bigger than the sum of the individual parts.
After countless hours of brainstorming and design thinking, the mobile app was baptized uWand, a nickname loosely related to a song: You wander on the streets of Utopia. A short name is better than a long one. The peg or recall of something pleasant from the past help people to better remember something. If that something is the official mobile app of the city, so be it. Everyone will recognize it instantly.
From the beginning, it has been decided to make uWand available on several mobile app stores. After all, as many Utopians as possible should benefit from it. Obviously, uWand has to be free of charge. The electronic displays in bus and tram stations, as well as any other mean of communication have been
In a future article we will analyze the functionalities of uWand and the impact from the customer point of view.